UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

o

Rule 13d-1(b)

o

Rule 13d-1(c)

x

Rule 13d-1(d)

CUSIP No. 19044R207

Schedule 13G

Page 2 of 5

1

Names of Reporting Persons
Roger V. Hardy

2

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)

o

(b)

o

3

SEC Use Only

4

Citizenship or Place of Organization
Canada

Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With

5

Sole Voting Power
4,073,289(1)

6

Shared Voting Power
0

7

Sole Dispositive Power
4,073,289(1)

8

Shared Dispositive Power
0

9

Aggregate Amount Beneficially Owned by Each Reporting Person
4,073,289(1)

10

Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)  o

11

Percent of Class Represented by Amount in Row (9)
13.9%(1)(2)

12

Type of Reporting Person (See Instructions)
IN

(1)

Includes 64,250 shares in the reporting person’s registered retirement savings plan and 671,252 shares issuable upon the exercise of options (the “Options”) to purchase Common Shares of Coastal Contacts Inc. (the “Issuer”) that are exercisable within 60 days of the date of this Schedule 13G.

(2)

The reporting person’s percentage ownership of the Issuer’s Common Shares is calculated based upon 28,620,753 Common Shares issued and outstanding as of January 28, 2013, as reported by the Issuer in its Proxy Statement filed with its Report of Foreign Private Issuer on Form 6-K, filed with the Commission on February 6, 2013.

CUSIP No. 19044R207

Schedule 13G

Page 3 of 5

Item 1(a)

Name of Issuer:

Coastal Contacts Inc.

Item 1(b)

Address of Issuer’s Principal Executive Offices:

Suite 320

2985 Virtual Way

Vancouver, British Columbia

V5M 4X7

Item 2(a)

Name of Person Filing:

Roger Hardy

Item 2(b)

Address of Principal Business Office or, if none, Residence:

Suite 320

2985 Virtual Way

Vancouver, British Columbia

V5M 4X7

Item 2(c)

Citizenship:

Canada

Item 2(d)

Title of Class of Securities:

Common Shares, no par value

Item 2(e)

CUSIP Number:

19044R207

Item 3.

If this statement is filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:

(a)

o

Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);

(b)

o

Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);

(c)

o

Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);

(d)

o

Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);

(e)

o

An investment adviser in accordance with §240.13d-1(b)(1)(ii)(E);

(f)

o

An employee benefit plan or endowment fund in accordance with §240.13d-1(b)(1)(ii)(F);

(g)

o

A parent holding company or control person in accordance with §240.13d-1(b)(1)(ii)(G);

CUSIP No. 19044R207

Schedule 13G

Page 4 of 5

(h)

o

A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);

(i)

o

A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);

(j)

o

Group, in accordance with §240.13d-1(b)(1)(ii)(J).

Item 4.

Ownership

The amount of the Issuer’s Common Shares beneficially owned by the reporting person includes shares owned beneficially by the reporting person and his registered retirement savings plan and shares issuable upon the exercise of options (the “Options”) to purchase Common Shares of the Issuer that are exercisable within 60 days of the date of this Schedule 13G. The reporting person’s percentage ownership of the Issuer’s Common Shares is calculated assuming exercise of the Options and based upon 28,620,753 Common Shares issued and outstanding as of January 28, 2013, as reported by the Issuer in its Proxy Statement filed with its Report of Foreign Private Issuer on Form 6-K, filed with the Commission on February 6, 2013.

(a)

Amount beneficially owned:   

4,073,289

(b)

Percent of class:   

13.9%

(c)

Number of shares as to which the person has:

(i)

Sole power to vote or to direct the vote:   

4,073,289

(ii)

Shared power to vote or to direct the vote    

0

(iii)

Sole power to dispose or to direct the disposition of   

4,073,289

(iv)

Shared power to dispose or to direct the disposition of   

0

Item 5.

Ownership of Five Percent or Less of a Class

Not Applicable.

Item 6.

Ownership of More than Five Percent on Behalf of Another Person

Not Applicable.

Item 7.

Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company or Control Person

Not Applicable.

Item 8.

Identification and Classification of Members of the Group

Not Applicable.

CUSIP No. 19044R207

Schedule 13G

Page 5 of 5

Item 9.

Notice of Dissolution of Group

Not Applicable.

Item 10.

Certification

Not Applicable.

By:

/s/ Roger V. Hardy

Roger V. Hardy